Whilst some businesses find short term success through campaigns that go viral, the reality is that most businesses find success through using a stable and consistent approach to marketing and building business.
This also helps you to plan better – there’s no point increasing sales orders suddenly by 5000% if you can’t then fulfil them. You actually risk doing more harm than good if you create demand that you can’t fulfil as you start to let your customers down.
Despite what some tactical marketers would have you believe, unfortunately, there is no real “silver bullet”.
We pride ourselves on taking a “no BS” approach to marketing and in our experience of planning, running and measuring marketing campaigns, the winning combination is to use a wide variety of vehicles and tactics tailored to your target audience to get your message across and ensure a consistent approach. You can’t expect to communicate your message once and have your target audience remember and recall it. They need to see it multiple times to remember it.
Some tactics may generate a higher ROI than others, and some may not immediately generate a sale but will strengthen an intangible like brand awareness.
Brand awareness makes the sales process easier, by creating a trust in your brand and your people before they’ve even reached out. The more receptive someone is to your brand, the more likely they are going to convert to a customer, and the less resource you have to commit to getting customers into the funnel, and then over the line.
Our approach then, is to use several tactics to reach your audience consistently.
We will measure and adapt our approach as we learn to get the best result for you.
The more times a prospect sees your brand, the more likely they are to remember it when they need you.
Then they will start to come to you.