Brand Identity

Logo Development

We developed a new logo and brand identity for our client in the construction industry to help them stand out from the crowd.

Brand identity

Logo Development

We developed a new logo and brand identity for our client in the construction industry to help them stand out from the crowd.

Background

Install Protect are a new sub-contractor operating in the construction industry, offering innovative temporary protection solutions. 

As a new business, they needed a logo and brand identity which we worked closely with them to develop. 

They wanted something unique that would really stand out amongst other construction industry brands but which captured and explained what they do quite simply. 

We also had to turn this around very quickly so that they could have PPE created for use on site on a substantial project where we wanted to be able to use the shots for PR and case studies.

 

 Our Process

We started by presenting some initial brand concepts to Install Protect’s management team.

They liked the basic concepts that we had suggested and the rationale behind them, particularly the shield and the combination of low, mid and high-res buildings within the shield itself. 

We further developed numerous iterations of this concept so that they had a good number of options to select from. 

 

 The Result

Within a short space of time we had developed and agreed on a logo design that would be suitable in various applications, from large format print, to vehicle wraps, high-vis clothing and suitable for digital mediums too. 

We are now in the process of developing their new website and launch campaign, and will be taking responsibility for their ongoing PR.

Reach Out

We look forward to getting to know you.

07817 488 522

kathryn@conceptcommunications.co.uk