thoughts

Welcome to our blog, where we reflect on a wide variety of marketing and communications topics.

BusinessLive Q&A

by kathrynconceptcomms | Apr 12, 2021

Stoke on Trent Business Live kindly featured our MD Kathryn in their latest Q&A. We've featured it here, in case you wanted to find out more about the people behind the business.

Brand Mixology – Find the perfect recipe

by kathrynconceptcomms | Mar 16, 2021

You can check out the full Brand Mixology guide via the flipbook below or view it full screen here.

Internal comms strategy and its importance beyond the pandemic

by kathrynconceptcomms | Feb 23, 2021

In 2021 with remote working the new normal, a robust internal communications strategy is more important than ever. There is still much uncertainty around the shape of the workforce and how it performs in a post-pandemic world, but a recent McKinsey survey gives some...

Are you optimising your communications strategy?

by kathrynconceptcomms | Feb 4, 2021

To help you figure out whether your current communications activity is hitting the mark, we’ve devised a quick self-audit with some questions that you can ask yourself.

Don’t miss out on our first webinar series: Managing change for marketing leaders.

by kathrynconceptcomms | Feb 1, 2021

To support our clients and contacts, we’ve put together a FREE mini webinar series that aims to help marketers (or anybody else who is interested) to navigate the turbulent business environment that we are all currently operating in. This series draws on a combination...

How to maximise the value from your marketing agency

by kathrynconceptcomms | Dec 16, 2020

This article doesn’t seek to educate you on how to negotiate a lower rate for your marketing, it seeks to educate you on how to get the best value for money. The fact is that specialist skills are gained through many years’ experience and an investment in training and...

Tried and tested methods for building personal resilience that worked for me in 2020

by kathrynconceptcomms | Dec 13, 2020

Wow, what a year it has been. The pandemic has really tested every single person in this world in one way or another. Some of us have been hard at the grindstone, putting in long hours, frantically trying to keep business moving whilst supporting...

Concept Communications launches to offer an agile approach to marketing in a rapidly evolving world

by kathrynconceptcomms | Dec 11, 2020

The digital marketing revolution has been on everybody’s radar for quite some years now, and a gradual shift towards the utilisation of digital platforms to connect with customers, create communities and encourage more of a two-way conversation between brands and...