PERFORMANCE ADHESIVES

Performance Adhesives are a fast-growing national distributor of construction products and technical training. Their unique partnership with leading manufactures allows them access to a great variety of brands and product lines for different construction applications.

In the first quarter that we worked with PAL, revenue increased 40.3% on the previous quarter.

They have a lot of fantastic opportunities for growth but prioritising them and taking a structured and robust approach to developing the business has been key.

Prior to the workshop, we surveyed (anonymously if they chose to be) key members of the leadership, operations, training, technical and sales team to understand perceived strengths and weaknesses of the current approach and to allow anecdotal conversation starters for the day.

On the day, we welcomed the full team to feed back on the follow areas:

/ The success of current marketing and lead-gen activities

/ Lead conversion rates

/ The current customer journey and any challenges within it

/ Appraised attractiveness of different market segments

/ Horizon planning – we talked through the macro environment and potential impacts on the future plan

/ We conducted a SWOT analysis, aligning PAL’s ability to respond to the opportunities

/ Finally, we prioritised market sectors and defined our approach to targeting growth within them

Following this basis, Concept Communications presented back a 12-month tactical plan to target each segment which is currently being deployed.

The outcome of this strategy workshop was a clearly defined, robust action plan with timescales and budget allocation for the full year ahead.

A key benefit of conducting this workshop was that it meant all members of the team who had an input in making the plans a success, were on board with it and excited to play their part in putting the plans into action.

This meant PAL had a truly integrated approach as we work as an extension of their team to deliver it.